In this episode of All In: The Sustainable Business Podcast, former IKEA CEO Jesper Brodin shares hard-won insights from three decades with one of the world’s most influential companies revealing why sustainability is a powerful driver of growth, resilience, and competitive advantage. Jesper unpacks how embracing “dilemmas” unlocks innovation, why affordability, not premiums, is the key to real transformation, and how companies can grow while cutting emissions at scale. Jesper also comments on leadership courage, corporate silence, and the emerging proof points supporting the development of a low-carbon economy.
In this episode of All In: The Sustainable Business Podcast, former IKEA CEO Jesper Brodin shares hard-won insights from three decades with one of the world’s most influential companies revealing why sustainability is a powerful driver of growth, resilience, and competitive advantage. Jesper unpacks how embracing “dilemmas” unlocks innovation, why affordability, not premiums, is the key to real transformation, and how companies can grow while cutting emissions at scale. Jesper also comments on leadership courage, corporate silence, and the emerging proof points supporting the development of a low-carbon economy.