In this episode, Chris and David speak with Melbourne-based sustainability strategist and bestselling author, John Pabon, discussing his book, Strategic Sustainability: A Pragmatic Blueprint for Responsible Business. John argues that the sustainability movement is undergoing a quiet evolution from raising awareness to practical implementation, and advocates for pragmatic altruism, where sustainability is integrated into the DNA of an organization through materiality and business imperatives rather than purely academic or activist frameworks.
In this episode, Chris and David speak with Melbourne-based sustainability strategist and bestselling author, John Pabon, discussing his book, Strategic Sustainability: A Pragmatic Blueprint for Responsible Business. John argues that the sustainability movement is undergoing a quiet evolution from raising awareness to practical implementation, and advocates for pragmatic altruism, where sustainability is integrated into the DNA of an organization through materiality and business imperatives rather than purely academic or activist frameworks.