In this episode, Chris and David speak with Rupert Younger, the Director of the Oxford University Centre for Corporate Reputation, the Academic Director for the Corporate Affairs Academy, and the Management Tutor at Jesus College, Oxford. The conversation explores how corporate reputations are formed, the evolution of purpose, as well as the need for more strategic and effective storytelling when it comes to sustainable business.
In this episode, Chris and David speak with Rupert Younger, the Director of the Oxford University Centre for Corporate Reputation, the Academic Director for the Corporate Affairs Academy, and the Management Tutor at Jesus College, Oxford. The conversation explores how corporate reputations are formed, the evolution of purpose, as well as the need for more strategic and effective storytelling when it comes to sustainable business.